The Effect of Consume Characteristics on the Cause-Related Marketing Campaign: The Role of Personal Life Values
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چکیده
منابع مشابه
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ژورنال
عنوان ژورنال: International Journal of Business and Management
سال: 2016
ISSN: 1833-8119,1833-3850
DOI: 10.5539/ijbm.v11n9p82